Dollar General

Dollar General's pairing with Walmart and Target as a retail media scaler marks its arrival from value outlier to serious network, while Beet.TV's onsite-offsite bridge story captures where its growth must come from. The narrative highlights a value shopper base now addressable across onsite display and programmatic offsite with improved ties and measurement. Trajectory is expansion beyond the store footprint via data and offsite reach, turning rural scale into a targeting advantage.