Appearance alongside Albertsons' new ad measurement platform underscores LiveRamp's role as the identity and data-collaboration infrastructure behind retail media measurement. It signals continued reliance on LiveRamp to make first-party shopper data addressable and privacy-safe as grocers race to prove ROI to investors and advertisers.
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Related entities
Albertsons CompaniesAlbertsons Media CollectiveMetaGoogle
Top themes
retail media networkmeasurementfirst-party datashopper dataprivacy