Walmart Connect embodies the scaled RMN chasing brand budgets while still optimized for conversion, name-checked directly in the piece arguing systems still reward conversion. Its trajectory mirrors Walmart's broader scaling story, now contrasted with a new wave of non-retail entrants like McDonald's targeting $1 billion in ad ambition. Strategic significance is as proof case: if Walmart Connect can't crack brand measurement and offsite and in-store parity, newer networks will face the same ceiling.
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